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CONTENTSFollow-Up ServiceDesign
Spotlight:AztecaProduct
Feature:BrochuresThink
about it |
 March
15, 2002Welcome to Issue 003 of the Liz
Roberts Design E-Newsletter!I seem to have left a little extra time between my newsletters this year, my apologies! 2002 has been busier than I imagined....it's great, I hope your year has been the same. I intend to carry on the rest of the year in the same vein as I do some marketing of my own. Because most of my business comes from referrals I am planning to encourage more of the same and will be generating some ideas to do just that. That will be my main topic this month. Read on..... - Liz Roberts |
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 Follow-up Service
Part of the reason people.....friends, relatives, past clients, associates etc.... refer your business to others is because you have done something to impress them and leave them with a good feeling. Doing a good job for your clients will certainly work, but hopefully you are doing that anyway and there is more to customer service than just doing a good job. Follow-up is important to bring those same customers back to you and to encourage them to pass your name on to others. When the job is done, the last contact with a client is usually to send them an invoice! What if you had a srategy in place to contact that client on a regular basis, say every couple of months, only instead of sending a boring letter or making a quick phone call, you sent them a custom designed card that reminded them of your company and left them feeling remembered. And each time you contacted them, it was with a different card design...to make them laugh, make them smile but always to make them feel like they were important to you. I believe they would make a point of telling others how great your company is to work with. We are going to be designing some follow-up packages to give you some choices in the formats you could use, we will give you some previews next month.  Azteca Gourmet Bean Company Azteca
specializes in gourmet gift baskets. They contacted us originally because they wanted Fortress Web Design to create
a website for them but realized, to have maximum impact, they should have a distinctive logo that would be the
focus of their website as well as a mark of quality on their products.
This design needed to be strong and memorable, it also had to work well on labels, packaging etc. Because the name was 'Azteca', the client wanted a definite Aztec flavour. We feel we have achieved our objectives with this bold design that will work even in very small print. The client is very pleased with the final result and plans are being made to apply the logo to all products used in their gourmet gift baskets.
 BrochuresBrochures can take many forms, from a single 8.5 x 11 sheet in black and white to quality card stock that stand out from the rest in four colour. The choice you make depends on the type of business you have and the impact you want to make. Just as the quality and style of our clothes, our posture and manners say a lot about who we are, so the image of our company says a lot about the way we do business. Our image is what we create and therefore, what people percieve us to be. If I handed out a plain typewritten brochure with no picture or graphic, black on white....what would it say about me as a graphic designer? Better to hand nothing out at all than to give the wrong impression.
We had the pleasure of designing a quality brochure for a local Realtor who wanted
her clients to know that they would be getting quality service when they worked with her. We think this brochure,
18" x 8" (unfolded - folds down to 6' x 8') printed on 100lb card stock in full colour will give the
right impression.  "You can't help someone get up a hill without
getting closer to the top yourself. "-
Gen. H.Norman Schwarzkopf
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