How do you get an edge on your competition in the mind of a prospective client?... By creating a personal or corporate image and planting the seed of name recognition in each and every one of those minds. When they begin to see your image and your logo on everything you produce they will automatically perceive you as successful... and in advertising perception is everything. People want to deal with success. Of course your image has to be important too... but it won't have any impact if people don't stop to read it. You need to use graphics, grabby headlines and attractive formats to stand out from the rest... have the courage to be a little different. People respond to a unique approach. The idea is to create a relationship with your potential clients so that they become so comfortable with your image that they feel like they know you. This is the basis for "Relationship Marketing", you become a "Trusted Friend". Your business is really about name recognition. You are not selling your service or product... FIRST you are selling YOU! People are what your business is really about. The best advertising in the world is word of mouth... and that's what we're aiming for, but you have to build a reputation first . You have to let people know WHO you are, WHERE they can reach you, WHAT you do and WHY they should use your business. The first thing you need to do is have an image created for your business. Then you will need to create a complete marketing image kit that carries that look and theme through to everything you do. At Liz Roberts Design we understand that people are your business... and your image is ours!